DAVID ETCHEVERRY
FREELANCE ART DIRECTOR AND DESIGNER

Art Direction of a poster to increase awareness of booster seat laws in Alberta. Copy reads: Booster Seats Until 4’9”/80 lbs. This poster received an ACE for Public Service/ Not-For-Profit Print as well as an Award of Distinction for Poster Single at the 2009 Advertising Club of Edmonton Awards.

Art Direction of a poster series aimed to drive people to the Children's Help Line. Copy reads: Speak up for those who are silenced. Call the Family violence Info Line at 310-1818.

Art Direction and production of a concept for the second phase of Alberta's anti-smoking legislation that made it illegal for vendors to display tobacco products. Copy reads: Beginning July 1, 2008 tobacco displays are prohibited in Alberta.

Full campaign Art Direction for an annual Alberta lottery benefiting the University Hospital and the Royal Alexandra Hospital in Edmonton, Alberta.

Art Direction of a poster creating awareness of the Alberta grizzlies’ loss of habitat. Copy reads: Habitat loss has endangered Alberta's Grizzles. Fewer than 500 remain. Help save our last grizzlies at savethegrizzly.ca | Alberta Wilderness Association 1-888-313-0713. This poster received Awards of Distinction for Advertising Campaign and Magazine Single at the 2008 Advertising Club of Edmonton Awards.

Art Direction of final concepts for an annual Alberta lottery benefiting the Alberta Cancer Foundation and the Canadian Cancer Society.

Design of a corporate identity, brand and print collateral for Mactaggart Mains, a residential subdivision developed by Melcor in the south west region of Edmonton, Alberta.

Design of a corporate identity, brand and print collateral for Sandalwood, a residential subdivision developed by Melcor in the south west region of Edmonton, Alberta. This package received an ACE Award for Identity at the 2006 Advertising Club of Edmonton Awards.

Identity and apparel design for an independent clothing company.

Collaborative production of 2004 Visual Communications Grad Show Identity, including a direct mail piece, poster, signage and display labeling.

Designed graphics for skateboards and apparel for a shop based out of North Battleford, Saskatchewan.